Insights That Inspire and Influence
Explore practical advice, industry trends, campaign case studies, and bold takes on what’s shaping the future of PR, media, and communications. Whether you are a brand builder, changemaker, or curious reader, there’s something here for you.
The Future is Now: Public Relations 4.0 and Beyond
2024-07-16
The Future is Now: Public Relations 4.0 and Beyond
Public Relations (PR) is similar to the beacon that guides a ship through stormy seas, ensuring it stays on track and arrives safely at its destination. Helping every brand, whether corporate or personal, build positive reputation, create awareness and maintain mutually beneficial relationships amongst others, public relations is a management function that cannot be ignored especially in this...
Navigating Ethical Challenges in Healthcare PR
2023-09-26
Navigating Ethical Challenges in Healthcare PR
Public relations (PR) plays a vital role in the healthcare sector, acting as a bridge between medical professionals, healthcare organizations, patients, and the public. However, with this role comes a set of unique ethical challenges that PR practitioners in the health industry must navigate to ensure responsible communication, maintain trust, and uphold the integrity of healthcare practices. In ...
The Nigeria Data Protection Act: What it Means for PR & Communications Professionals
2023-06-16
The Nigeria Data Protection Act: What it
Means for PR & Communications Professionals
It is no longer news that President Bola Ahmed Tinubu just signed the Nigeria Data Protection Bill into Law. The Data Protection Act provides a legal framework for the protection of personal information and establishment of the Nigeria Data Protection Commission for the regulation of the processing of personal information, and for related matters.
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